search query: @author Rayburn, L. G. / total: 3
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| Author: | Rayburn, L. G. |
| Title: | Accounting principles and marketing models related to deferred marketing costs. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:1, p. 75-82 |
| Index terms: | ACCOUNTING PRINCIPLES MARKETING MODELS MARKETING COSTS |
| Language: | eng |
| Abstract: |
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