search query: @author Boxer, P. J. / total: 3
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Author: | Boxer, P. J. Wensley, J. R. C. |
Title: | The need for middle-out development of marketing strategy. |
Journal: | Journal of Management Studies
1986 : MAR, VOL. 23:2, p. 189-204 |
Index terms: | MIDDLE MANAGERS MARKETS STRATEGIC PLANNING MANAGEMENT |
Language: | eng |
Abstract: |
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