search query: @author Boxer, P. J. / total: 3
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| Author: | Boxer, P. J. Wensley, J. R. C. |
| Title: | The need for middle-out development of marketing strategy. |
| Journal: | Journal of Management Studies
1986 : MAR, VOL. 23:2, p. 189-204 |
| Index terms: | MIDDLE MANAGERS MARKETS STRATEGIC PLANNING MANAGEMENT |
| Language: | eng |
| Abstract: |
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