search query: @author Wensley, J. R. C. / total: 3
reference: 2 / 3
| Author: | Boxer, P. J. Wensley, J. R. C. |
| Title: | The need for middle-out development of marketing strategy. |
| Journal: | Journal of Management Studies
1986 : MAR, VOL. 23:2, p. 189-204 |
| Index terms: | MIDDLE MANAGERS MARKETS STRATEGIC PLANNING MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA