search query: @author Dhalla, N. K. / total: 3
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| Author: | Dhalla, N. K. |
| Title: | Short-term forecasts of advertising expenditures. |
| Journal: | Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 7-14 |
| Index terms: | ADVERTISING EXPENDITURE FORECASTING |
| Language: | eng |
| Abstract: |
SCIMA