search query: @author Mitchell, A. A. / total: 3
reference: 2 / 3
Author: | Mitchell, A. A. |
Title: | The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement. |
Journal: | Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 12-24 |
Index terms: | CONSUMER RESEARCH ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS BRANDS BRAND CHOICE |
Language: | eng |
Abstract: |
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