search query: @author Verhallen, T. M. M. / total: 3
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Author: | Verhallen, T. M. M. Raaij, W. F. van |
Title: | How consumers trade off behavioural costs and benefits. |
Journal: | European Journal of Marketing
1986 : VOL. 20:3-4, p. 19-34 |
Index terms: | CONSUMER BEHAVIOUR COST BENEFIT ANALYSIS |
Language: | eng |
Abstract: |
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