search query: @author Verlinden, P. / total: 3
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| Author: | Verlinden, P. |
| Title: | Dix bonnes raisons d'introduire une celebrite dans la publicite. |
| Journal: | Revue Francaise du Marketing
1986 : MAY-JUN-JUL, 108, p. 59-62 |
| Index terms: | ADVERTISING EFFECTIVENESS CONSUMERS ADVERTISING RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA