search query: @author Verlinden, P. / total: 3
reference: 2 / 3
Author: | Verlinden, P. |
Title: | Dix bonnes raisons d'introduire une celebrite dans la publicite. |
Journal: | Revue Francaise du Marketing
1986 : MAY-JUN-JUL, 108, p. 59-62 |
Index terms: | ADVERTISING EFFECTIVENESS CONSUMERS ADVERTISING RESEARCH |
Language: | fre |
Abstract: |
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