search query: @author Schlinger, M. J. / total: 3
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| Author: | Schlinger, M. J. |
| Title: | A profile of responses to commercials. |
| Journal: | Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 37-46 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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