search query: @author Gordon, I. / total: 3
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| Author: | Gordon, I. |
| Title: | Exit "Marketing concept" - enter "Competitive concept". |
| Journal: | Business Quarterly
1986 : SUMMER, VOL. 51:2, p. 28-32 |
| Index terms: | STRATEGIC MANAGEMENT STRATEGIC PLANNING MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA