search query: @author Mazanec, J. A. / total: 3
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| Author: | Mazanec, J. A. |
| Title: | A decision support system for optimizing advertising policy of a national tourist office. Model outline and case study. |
| Journal: | International Journal of Research in Marketing
1986 : VOL. 3:2, p. 63-77 |
| Index terms: | MARKET RESEARCH ADVERTISING EXPENDITURE TOURIST INDUSTRY PLANNING MODELS |
| Language: | eng |
| Abstract: |
SCIMA