search query: @author Perdue, B. C. / total: 3
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| Author: | Perdue, B. C. Summers, J. O. |
| Title: | Checking the success of manipulations in marketing experiments. |
| Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 317-326 |
| Index terms: | MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA