search query: @author Perdue, B. C. / total: 3
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Author: | Perdue, B. C. Summers, J. O. |
Title: | Checking the success of manipulations in marketing experiments. |
Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 317-326 |
Index terms: | MARKETING RESEARCH |
Language: | eng |
Abstract: |
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