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| Author: | Ayling, D. |
| Title: | Franchising has its dark side. |
| Journal: | Accountancy
1987 : FEB, VOL. 99:1122, p. 113-114 |
| Index terms: | FRANCHISING |
| Language: | eng |
| Abstract: | An assessment of the need for advice and a full range of consultancy skills prior to entering the franchise industry, coupled with a review of marketing, the financial definition of franchising, the human resources, control, planning and review. The author calls for the franchise consultancy profession to align itself with appropriately established management consultancies. |
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