search query: @author Becherer, R. C. / total: 3
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Author: | Becherer, R. C. Richard, L. M. |
Title: | Self-monitoring as a moderating variable in consumer behavior. |
Journal: | Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 159-162 |
Index terms: | BRAND LOYALTY CONSUMER ATTITUDES REGRESSION ANALYSIS |
Language: | eng |
Abstract: |
SCIMA