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| Author: | Briggs, W. Coleman, J. |
| Title: | Compact discs: new tool for competitive analysis. |
| Journal: | Planning Review
1987 : NOV/DEC, VOL. 15:6, p. 32-37, 48 |
| Index terms: | STRATEGIC PLANNING COMPETITIVENESS |
| Language: | eng |
| Abstract: | Planners and strategy analysts should pay attention to the potential of the new data-delivery technology called Compact Disc-Read Only Memory / CD-ROM/. Only 3 years after its introduction in the music industry, the laser optical compact disc is having a major impact on the business industry. CDs are now available on a wide range of topics from financial fundamentals and prices, economic forecasts and time series to government statistics and reports, market demographics. |
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