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| Author: | Henderson Blair, M. |
| Title: | An empirical investigation of advertising wearin and wearout. |
| Journal: | Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. 45-50 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: | For many zears advertisers and researchers have been debating over the issues of advertising wearin and icidvertising werout. This article presents and reviews nearly 100 ARS (the Advertising Research System of research systems corporation) case studies Throughout this review some important implications regarding media dollars and how they are spent will be revealed. |
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