search query: @author Moxon, R. W. / total: 3
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| Author: | Moxon, R. W. |
| Title: | International competition in high technology : the Brazilian aircraft industry. *EMBRAER |
| Journal: | International Marketing Review
1987 : SUMMER, VOL. 4:2, p. 7-20 |
| Index terms: | AIRCRAFT INDUSTRY BRAZIL TECHNOLOGICAL CHANGE COMPETITIVENESS |
| Language: | eng |
| Abstract: | Review of the growth of the Brazilian aircraft industry, with evaluation of strategic choice and government policies that influenced its development. The aims of military independence, technological development and the improvement of its balance of payments. Technological competence, cost competitiveness, market acceptance and financial sustainability. The emphasis placed by Embraer, the Brazilian aircraft manufacturer, on product niches. The high-tech choices facing newly-industrialising countries. Embraer's development. Aircraft industry development strategy. Competitive barriers and financial resources. |
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