search query: @author Eckard, E. W. / total: 3
reference: 3 / 3
« previous | next »
| Author: | Eckard, E. W. |
| Title: | Advertising, competition, and market share instability. |
| Journal: | Journal of Business
1987 : OCT, VOL. 60:4, p. 539-552 |
| Index terms: | ADVERTISING COMPETITION MARKET SHARE |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA