search query: @author Steiner, R. L. / total: 3
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| Author: | Steiner, R. L. |
| Title: | Point of view : the paradox of increasing returns to advertising. |
| Journal: | Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 45-53 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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