search query: @author Vanhonacker, W. R. / total: 3
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| Author: | Nascimento, F. Vanhonacker, W. R. |
| Title: | Optimal strategic pricing of reproducible consumer products. |
| Journal: | Management Science
1988 : AUG, VOL. 34:8, p. 921-937 |
| Index terms: | PRICE POLICY CONSUMER DURABLES |
| Language: | eng |
| Abstract: | Investigated is the strategic pricing of consumer durable products which can be acquired through either purchase or reproduction, as computer software. As copy piracy results is an opportunity loss, its adverse effect on profits needs to be incorporated in strategic decisions such as pricing. Using a dual diffusion model which parsimoniously describes sales and copying, and employing control theory methodology, optimal price trajectories are derived for the period monopoly. The results indicate that in absence of any protection, skimming pricing strategies are generally optimal. |
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