search query: @author Garda, R. A. / total: 3
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| Author: | Garda, R. A. |
| Title: | Comments on the AMA task force study. |
| Journal: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 32-41 |
| Index terms: | MARKETING INFORMATION MARKETING RESEARCH EFFECTIVENESS RESEARCH ASSOCIATIONS |
| Language: | eng |
| Abstract: |
SCIMA