search query: @author Star, S. H. / total: 3
reference: 3 / 3
« previous | next »
Author: | Star, S. H. Urban, G. L. |
Title: | The case of the test market toss-up : should Paradise Foods put its new frozen dessert on ice? |
Journal: | Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 10-12, 14, 16, 20, 22, 24, 26 |
Index terms: | MARKET RESEARCH FOOD CASE STUDIES |
Language: | eng |
Abstract: |
« previous | next »
SCIMA