search query: @author Sheppard, B. H. / total: 3
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Author: | Sheppard, B. H. Hartwick, J. Warshaw, P. R. |
Title: | The theory of reasoned action : a meta-analysis of past research with recommendations for modifications and future research. |
Journal: | Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 325-343 |
Index terms: | CONSUMER BEHAVIOUR PREDICTION THEORY MODELS EFFECTIVENESS |
Language: | eng |
Abstract: |
SCIMA