search query: @author Sheppard, B. H. / total: 3
reference: 2 / 3
| Author: | Sheppard, B. H. Hartwick, J. Warshaw, P. R. |
| Title: | The theory of reasoned action : a meta-analysis of past research with recommendations for modifications and future research. |
| Journal: | Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 325-343 |
| Index terms: | CONSUMER BEHAVIOUR PREDICTION THEORY MODELS EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA