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| Author: | Thompson, R. S. |
| Title: | Circulation versus advertiser appeal in the newspaper industry : an empirical investigation. |
| Journal: | Journal of Industrial Economics
1989 : MAR, VOL. 37:3, p. 259-271 |
| Index terms: | NEWSPAPER INDUSTRY ADVERTISING EFFECTIVENESS EMPIRICAL RESEARCH |
| Language: | eng |
| Abstract: |
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