search query: @author Neal, R. / total: 3
reference: 2 / 3
Author: | Srikanthan, S. Ward, K. Neal, R. |
Title: | Brand accounting : myth or reality? |
Journal: | Management Accounting (London)
1989 : APR, VOL. 67:4, p. 20-22 |
Index terms: | ACCOUNTING SYSTEMS BRANDS PRODUCT DIFFERENTIATION |
Language: | eng |
Abstract: |
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