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| Author: | Yavas, U. Habib, G. |
| Title: | Correlates of franchisee satisfaction: the case of the Saudi car dealers |
| Journal: | Finnish trade review
1987 : VOL. 17:3, p.46-55 |
| Index terms: | CARS FRANCHISING |
| Language: | eng |
| Abstract: | The relationships are examined between sources of power and satisfaction by using franchiser-franchisee channel arrangement in the Saudi car market as a case in point. Opportunities for improving the efficiency are proposed. The generated evidence lends credence to earlier propositions that non-coercive sources of power are the most positively related to franchisee satisfaction. Promotional support extended to the dealers, advertising and training of salespeople are all advocated to generate better co-operative relationships between the franchisers and franchisees. |
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