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Author: | Bourgeois, J. C. Barnes, J. G. |
Title: | Viability and profile of the consumerist segment. |
Journal: | Journal of Consumer Research
1979 : MAR, VOL. 5:4, p. 217-228 |
Index terms: | SOCIAL CLASSES CANADA CONSUMERISM LEADERSHIP |
Language: | eng |
Abstract: |
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