search query: @author Malhotra, N.K. / total: 3
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| Author: | Malhotra, N.K. |
| Title: | A methodology for measuring consumer preferences in developing countries |
| Journal: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 52-66 |
| Index terms: | PRODUCT PREFERENCE UNDERDEVELOPED ECONOMIES MARKETING RESEARCH |
| Language: | eng |
| Abstract: | A review of the measurement of consumer preferences by the governments of the developing countries as an input for new planning work in marketing research. The absence of competition and the inability of the market to influence decisions. Preference measurement in developed countries and developing countries. Empirical investigation, research design and data collection. Analysis and convergent validity. Four Tables and two Figures provide data on the analysis. |
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