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| Author: | Heyder, H. |
| Title: | Umwelt-Bewusstsein zur Chance machen Betonen Sie die Oeko-Schiene, auf der Sie Ihre Marketing-Aktivitaten vorantreiben |
| Journal: | Marketing Journal
1989 : APR/MAY, VOL. 22:1, p.136-140 |
| Index terms: | MARKETING ENVIRONMENT ENVIRONMENTAL PROTECTION |
| Language: | ger |
| Abstract: | Lots of empirical studies prove that the population has become environment-conscious nowadays and the consumers have become sensitive of "environment problematic" product offers. That is why it seems to be an imperative necessity to employ ecologically orientated marketing. |
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