search query: @author Zimmermann, R. / total: 3
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| Author: | Zimmermann, R. |
| Title: | Lassen Sie alle Ihre Kollegen den Markt "fuehlen". Das bringt Markt-Denken und Markt-Verhalten in den letzten Winkel des Unternehmens |
| Journal: | Marketing Journal
1989 : FEB/MARCH, VOL. 22:1, p.42-45 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | The author states that much more market orientation is needed and a new market culture should be developed in undertakings. A new form of cooperation is to be developed which is based on a new, all round market philosophy, where each of the participants have their definite role and duties. |
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