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Author: | Kern, H. Wagner, H-C. Hassis, R. |
Title: | European aspects of global brand: the BMW case. *BMW |
Journal: | Marketing and Research Today
1990 : FEB, VOL. 18:1, p. 47-61 |
Index terms: | INTERNATIONAL MARKETING EUROPEAN COMMUNITY MOTOR VEHICLES INDUSTRY |
Language: | eng |
Abstract: |
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