search query: @author Mazursky, D. / total: 3
reference: 2 / 3
Author: | Schul, Y. Mazursky, D. |
Title: | Conditions facilitating successful discounting in consumer decision making. |
Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 442-451 |
Index terms: | CONSUMER RESEARCH DECISION MAKING EFFECTIVENESS |
Language: | eng |
Abstract: |
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