search query: @author King, K.W. / total: 3
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| Author: | King, K.W. |
| Title: | The learning and retention of outdoor advertising |
| Journal: | Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 47-51 |
| Index terms: | OUTDOOR ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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