search query: @author Mares, S. / total: 3
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| Author: | Mares, S. |
| Title: | Grade appeals to MPs over funding |
| Journal: | Broadcast
1989 : FEBR.l0.p.2 |
| Index terms: | |
| Freeterms: | Income, Remit, Viewing share |
| Language: | eng |
| Abstract: | Channel 4 chief executive Michael Grade stressed the importance of a guarantied fall-back income for the channel to protect its remit if it has sold its own airtime. Grade said C4 wanted to be a wholly-owned subsidiary of the ITC /Independent Television Commission/. Grade said C4 needed a close relationship with the new C3 network to prevent the BBC gaining dramatically in viewing share because of the fragmentation of the commercial sector. |
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