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| Author: | Finn, C. |
| Title: | Euro TV gets ad revenue warning |
| Journal: | Broadcast
1989 : APR 28, p.6 |
| Index terms: | |
| Freeterms: | Income, Programme production, One-way trade |
| Language: | eng |
| Abstract: | At the Television Europe: The Challenge of 1992 conference, T. Syfret, international media controller said the advertising revenue would be scarce, and only 300 companies were able to run pan-European campaigns.The lack of revenue would prevent European TV stations from producing programmes to compete with American studios.The US was accused of operating a one-way programme trade with Europe. |
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