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| Author: | Hodgson, P. |
| Title: | Public service values-passport to the future |
| Journal: | EBU Review
1989 : MAY, VOL.40, p.17-20 |
| Index terms: | |
| Freeterms: | Competition, Deregulation, Strategy |
| Language: | eng |
| Abstract: | With the launches of Sky and BSB, U.K. broadcasters will be operating in a highly competitive environment in 10 years' time.BBC's strategy is threefold: high standards, cost-effectiveness, cooperation and competition in the market place.To keep its present 50% share in the new era, BBC must provide high quality programming, which costs a lot of money. So BBC must develop new sources of income besides licence fee. BBC is exploring the potential of subscription. |
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