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Author: | Hoskins, C. McFadyen, S. |
Title: | Television in the new broadcasting environment: public policy lessons from the Canadian experience |
Journal: | European Journal of Communication
1989 : JUNE VOL. 4:2, p.173-189 |
Index terms: | |
Freeterms: | Choice, Dilemma, Solution |
Language: | eng |
Abstract: | The new ways of distribution enable viewers to watch also foreign programmes and it is a sort of competition for domestic productions. The problem arises what policy to follow to make home programmes more attractive. It affects mainly Canadian stations where the U.S. competition is remarkable. The most acceptable suggestion is to set up a Broadcast Fund to promote financially indigenous programming. |
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