search query: @freeterm rates / total: 3
reference: 2 / 3
| Author: | Pade, A. |
| Title: | TV2's rivals ready to cut up rough |
| Journal: | Broadcast
1989 : SEPT 15, p.11 |
| Index terms: | |
| Freeterms: | Advertising revenue, Airtime, Viewing rates |
| Language: | eng |
| Abstract: | Denmark's first commercial TV station, TV2 is to celebrate its first birthday in October. This year was devoted to building up a large audience and a healthy level of interest from advertisers. Doing so, TV2 has gained many enemies. There was a scandal when it turned out that TV2 had sold advertisements for more than double of time it was legally allowed to screen. |
SCIMA