search query: @author Gable, G. / total: 3
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| Author: | Dychtwald, K. Gable, G. |
| Title: | Portrait of a changing consumer |
| Journal: | Business Horizons
1990 : JAN-FEB, VOL. 33:1, p. 62-73 |
| Index terms: | MARKETING CONSUMER ATTITUDES CONSUMER BEHAVIOUR USA |
| Language: | eng |
| Abstract: | Marketers must recognize the changes in their customer base and change their strategies to fit the new situation. To meet the demands of the maturing marketplace, businesses will next need to know how consumers are likely to live as they are aging. The crucial question is: what kind of midle-aged and mature consumers does the future hold? All products will have to accommodate physiological changes, as will the communications that promote those products and services. The baby-boomers, in their middle ages, will retain their characteristics, including delaying markers of maturity, diversity, distrust of authority, educational attainment, and entanglement with the media and marketing. |
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