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| Author: | John, D. Sujan, M. |
| Title: | Age Differences in Product Categorization |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16, p.452-460 |
| Index terms: | PRODUCT DIFFERENTIATION CONSUMER BEHAVIOUR CONSUMER CHOICE |
| Language: | eng |
| Abstract: | It is examined how children of different ages categorize products, focusing on the bases or attributes children use to classify products. Data from children ages 4 to 10 reveal that younger children use perceptual attributes to classify products while older ones rely more on underlying attributes.These findings provide a starting point for evaluating the robustness of previous findings in this area. |
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