search query: @author Caller, L. / total: 3
reference: 2 / 3
| Author: | Caller, L. |
| Title: | Effective management of international research and planning in brand and advertising development |
| Journal: | Marketing and Research Today
1990 : JUNE, VOL. 18, p.109-114 |
| Index terms: | EEC MARKETING MANAGEMENT INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: | The demands on the market research industry will increase, as more companies are anxious to exploit the opportunities offered by the single market after 1992. A consumer-driven marketing will become even more important in guiding decision- making for successful marketing. Understanding companies' organizational framework and operating objectives can ensure that research is conducted and applied relevantly. Tailor-made approaches will become more important in the future. |
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