search query: @author Bloom, P. / total: 3
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Author: | Bloom, P. Reve, T. |
Title: | Transmitting signals to consumers for competitive advantage |
Journal: | Business Horizons
1990 : JUL-AUG, VOL. 33:4, p. 58-66 |
Index terms: | NEW PRODUCTS CONSUMER INFORMATION COMPETITIVENESS MARKETING |
Language: | eng |
Abstract: |
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