search query: @freeterm MARKETINGSTRATEGIE, KONKURRENZFORSCHUNG / total: 3
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| Author: | Oliva, T. A. Day, D. L. MacMillan, I. C. |
| Title: | A generic model of competitive dynamics (Planungsmodell) |
| Journal: | Academy of Management Review
1988 : VOL. 13:3, p. 374-388 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, KONKURRENZFORSCHUNG |
| Language: | eng |
| Abstract: | Using catastrophe theory, this article presents a generic model of competitive dynamics that allows for the integration of structural (industry inertia) and process (relevative competitive force) components of competitive dynamics found in the marketplace. More specifically, this article presents a cusp catastrophe model to account for the variety of ways changes in competitive position can occur among competing business in an industry, and it builds on the growing body of catastrophe applications to organizational and managerial contexts. |
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