search query: @author Plummer, J.T. / total: 3
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| Author: | Plummer, J.T. |
| Title: | Outliving the myths |
| Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 26-28 |
| Index terms: | ADVERTISING RESEARCH PRODUCT LIFE CYCLE BRANDS OWN-LABEL GOODS |
| Language: | eng |
| Abstract: |
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