search query: @author Cook, W.A. / total: 3
reference: 2 / 3
| Author: | Cook, W.A. |
| Title: | Plenty amidst scarcity |
| Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 36-38 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING MEDIA FUTURE |
| Language: | eng |
| Abstract: |
SCIMA