search query: @author Hollis, N. S. / total: 3
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| Author: | Hollis, N. S. |
| Title: | Separating advertising from promotional effects with econometric modeling. |
| Journal: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC6-RC12 |
| Index terms: | ADVERTISING EFFECTIVENESS SALES PROMOTION |
| Language: | eng |
| Abstract: |
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