search query: @author Melchert, M. / total: 3
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| Author: | Schuh, G. Brandstetter, H. Melchert, M. |
| Title: | Produktion bestimmt Wettbewerbsfähigkeit. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1990 : VOL. 59:6, p. 27-29 |
| Index terms: | PRODUCTION PRODUCTION MANAGEMENT PROCESS ENGINEERING STRATEGIC PLANNING CORPORATE PLANNING |
| Language: | ger |
| Abstract: | The reorganization of existing production facilities in the consumer goods industry necessitates a global concept, which provides both market- and product-related criteria for considering competitiveness. Some weaknesses of strategic planning are described and analyzed. A new approach to production and production planning has been developed at the Laboratorium fuer Werkzeugmaschinen und Betriebslehre der Rheinisch-Westfaelischen Technischen Hochscule Aachen, which facilitates the integration of production-engineering aspects into the strategic corporate planning. The traditional cost accounting system is criticized. The role of an up-to-date production-oriented information system is explained. |
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