search query: @author Dubois, P.-L. / total: 3
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| Author: | Dubois, P.-L. |
| Title: | Le marketing direct - l'heure de la stratgie |
| Journal: | Revue Francaise du Marketing
1990 : JAN, 126, p. 15-22 |
| Index terms: | DIRECT SELLING MARKETING STRATEGY ELECTRONIC SHOPPING TELECOMMUNICATION TELEPHONE SELLING MAIL ORDER SELLING |
| Language: | fre |
| Abstract: |
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