search query: @author Hamilton, D. / total: 3
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| Author: | Hamilton, D. |
| Title: | A united approach to PC purchasing ! Reader's Digest Association |
| Journal: | Datamation
1990 : NOV 1, VOL. 36:21, p. 59-62 |
| Index terms: | PERSONAL COMPUTERS PURCHASING COMPUTER USERS COMPUTER NETWORKS DISTRIBUTION CHANNELS |
| Language: | eng |
| Abstract: | Although PCs have been taken seriously in the office for years, IS departments and end users are still uncertain how to purchase PCs. However, a few firms are finding a successful middle ground. Those that do have effective policies for their PC buying techniques, share usually eight aspects; they are outlined. PC purchasing channels for large companies are retailers /the absolute leading means/, manufacturers, mail order and other channels. The factor that Local Area Networks plays in PC purchasing is discussed. The case story of Reader's Digest Association of PC purchasing is presented. |
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