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| Author: | Williams, A. J. Smith, W. C. |
| Title: | Involving purchasing in product development |
| Journal: | Industrial Marketing Management
1990 : NOV, VOL. 19:4, p. 315-319 |
| Index terms: | INDUSTRIAL MARKETING PURCHASING PRODUCT DEVELOPMENT NEW PRODUCTS INTERVIEWING BRAINSTORMING |
| Language: | eng |
| Abstract: | Various factors initiate new product development. Firms should actively seek quality input from customers. A model is presented representing the influences and interactions affecting the role of purchasing in new product development; it encompasses suppliers, other internal functional personnel, external purchasing professionals, and environmental factors. Creative use of purchasing agents in developing new products is suggested; examples offered are: focus group interview, problem inventory analysis, and reverse brainstorming. Guidelines for making the best use of the skills and knowledge of purchasing professionals are provided. |
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