search query: @author Marchetti, R. / total: 3
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| Author: | Marchetti, R. Usunier, J.-C. |
| Title: | Les problemes de l'etude de marche dans un contexte interculturel. |
| Journal: | Revue Francaise du Marketing
1990 : NOV-DEC, 130, p.5-17 |
| Index terms: | MARKET SURVEYS MARKETING RESEARCH TRANSLATIONS MEASUREMENT CULTURE |
| Language: | fre |
| Abstract: |
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